How Much Influence Does the Internet Have on Customer Purchases?

A lot.

If you’re reading this, it’s probably because you’re looking for your customers online. Good news: they’re also looking for you. So how do we start the conversation with a warm introduction and skip the small talk?

Let’s start with some basic stats on how online experiences influence online shopping behavior.

Business-to-Consumer-Marketing (B2C)

  • 90% of shoppers are not absolutely certain of the brand they want before they begin searching online.
  • Over 50% of consumers state that reading blogs has an influence on whether they make a purchase or not.
  • 61% of consumers say that they are more likely to buy from a company that provides custom content

Business to Business Marketing (B2B)

  • 89% of B2B researchers use the internet during the B2B research process.
  • 90% of B2B researchers who are online use search specifically to research business purchases.
  • 71% of B2B researchers start their research with a generic search

Putting a product or service online doesn’t mean that somebody will find it. For every 100 people that find your product online, if 1 of them buys something (1%) you’re doing something right. It’s a numbers game — a game that’s won and lost by focusing on the right numbers.

It’s easy to make statistics look pretty. It’s easy to spend a lot of cash on marketing and advertising services as long as the numbers keep going up. Everyone loves data that supports their inner-narrative.

It’s easy to justify marketing spend. What’s really hard…validating that spend.

Validation: the action of checking or proving the validity or accuracy of something.

In that same scenario, if you spent $1000 per each $1 of generated revenue, you’ll of those online transactions attributed

For 99.9% of sites, that rate is probably closer to 0%. And that’s okay. One of the biggest differences in overhead websites costs is whether or not your require the infrastructure

It certainly doesn’t mean they’ll buy it. Not even if the want it.

Selling products online is competitive. It’s easy to eat up your margins before you’ve cleared any sales. This is not the field of dreams. It’s a long-term game that requires a long-term strategy.

If you’re tired of burning through your budget faster than you can say “advertising agency”, then you’ve come to the right place.

We don’t need to reinvent the wheel; we just need to provide information in a more compelling and organized way than our competitors.

I build lean marketing and advertising campaigns that connect ideal customers…the ones that deliver long-term profits and repeat purchases. I catch the bigger, badder fish and leave the junk trophies for my competitors. But first, what are we trying to catch?

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