SEO

How Humans Search for Things Online: If That, Then This

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How Humans Search for Things Online: If That, Then This

Search engines help us get closer to things we desire by decoding the intent behind our verbal cues and filling in the blanks between what we want, and the where, when why and how of getting it.

Humans are an “if that, then this” creatures. If I want that, then I do this to get it. Sometimes, we don’t know what it’s called, nor do we know how to get it, but sure as shit, if it exists, Google can find it. 

How Does Google Know What You Want? Even When We Don’t?

Google answers questions the only way it knows how “if not that, then this”. Humans, however, are “if that, then this, this and this might happen.” 

Humans don’t always know what they want, but they always know what they don’t want. 

Humans get the benefit of conversation, context, and follow up questions. type creature. Humans get to ask follow up questions. Robots get to observe follow up searches.

Before the Search

Google bots don’t understand what you’re asking them. Bots don’t know how to answer a question, they just know how to find the answer to a question someone else has already answered. Google doesn’t know what users are thinking, it just connects users who “they think” are “thinking the same thing” 

After the Search

After any search, Google determines whether or not the user found what they were looking for. If 99/100 users click the back button after clicking the first search result, Google bots know what you asked for, but they don’t know what you’re looking for. Google makes its money in gold by understanding what happened after the click.

A robot may infer what people want to find, because after they click on a search result, clicking another link on the page indicates that the content display is at least somewhat related to what they were looking for. 

Google not only knows what you click on after you search, but it also knows what you click next, but it also knows what you click after that.

Even if you clicked the first search result, and thought “get me the hell out of here”, you’ll probably keep Googling until you find what you’re looking for.

Google evaluates all of these interactions, creates metrics based on how related the search results were (did they click, download, or keep searching), looks at the previous searches, and then infers the most likely meaning based upon those who were analyzed in the same way.

Now imagine this happening on a scale of billions of search queries a day. Every variation of two or more words allows Google an anonymous-looking glass of what users wanted to find…and what they actually find.

Yeah, robots are still a bit awkward and clumsy — they were trained by the best..

Find the Right SEO Tool

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Find the Right SEO Tool:

The first ting*: 

99% of you want a free SEO tool one. Gotchu.

These apps might reward you

A) Keywords Everywhere`- Free

  • Shows related keywords within your Google results
  • Download the data directly into a CSV from the browser

B) SERP-Stat – Free and Premium Version

Serpstat is the dark horse of keyword planning. 

Google data is wildly unreliable. Serpstat isn’t built to such focus on Google data.

  • Google data covers only native advertising and search engine data
  • Results are too broad; lacks competitor data and filtering options 
  • Gives your competitors the same data you have

Let’s remember, SERP, stands for ‘search engine results page’.

What I like about Serp Stat?

  • My competitors don’t know about it

It’s not built on Google but leverages the same data Premium filtering, long term keyword tracking, features save sorting time ($20 a month) Growing API capabilities 

Read the reviews on Serp Stat Google Chrome extension (free). Too good to be true, I know.

It’s not perfect. Sometimes, Serp Stat misses obvious keywords, and has a smaller window of Google-based search data. So, I’ll take keywords from sites like (Ad Planner | UberSuggest | Keyword.Io) and then run them through Serp Stat to compare.

This post is not sponsored by Serp Stat, but — it could be —*wink *wink *nudge *nudge @serp-stat. 

But seriously, it’s the most powerful premium SERP platform on the market for the money. 

Why is internet marketing so hard? It’s not; I just gave you all the tools you need. You do not need premium SEO tools for success. You’ll just spend 30 minutes finding your keywords instead of 10 minutes with premium tools. 

Categories SEO

What’s Hard About Digital Marketing?

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It’s easy to justify marketing spend. What’s really hard…validating that spend.

Validation: the action of checking or proving the validity or accuracy of something.

My goal with every advertising campaign is to make you $10 for every $1 spent on digital advertisements. Does that seem like a lot?

But even a 1000% return on investment doesn’t mean you actually made money.

That’s a 10X (1000%) return on investment (ROI).

Let’s say your products costs $100 (MSRP) and costs you $20 to make (80% net revenue).

Now let’s adjust for the cost of actually delivering that product.

Shipping = $5
Transaction Fees: $3
Advertising and Marketing: $10
Overhead inventory: $10

$100 less total cost of goods sold so far = $31 for overhead + $20 to make the product = $54

Want to sell that product on Amazon? Subtract another $20.

So let’s just say that if

Continuing, your overhead costs (keeping the lights on, paying your employees) costs you about 60% o

For 99.9% of sites, that rate is probably closer to 0%. And that’s okay. One of the biggest differences in overhead websites costs is whether or not your require the infrastructure

It certainly doesn’t mean they’ll buy it. Not even if the want it.

Selling products online is competitive. It’s easy to eat up your margins before you’ve cleared any sales. This is not the field of dreams. It’s a long-term game that requires a long-term strategy.

If you’re tired of burning through your budget faster than you can say “advertising agency”, then you’ve come to the right place. We don’t need to reinvent the wheel; we just need to provide information in a more compelling and organized way than our competitors.

I build lean marketing and advertising campaigns that connect ideal customers…the ones that deliver long-term profits and repeat purchases. I catch the bigger, badder fish and leave the junk trophies for my competitors. But first, what are we trying to catch?